NASTAR (National Standard Race) was founded in 1968 by Ski Magazine editor John Fry as a way for recreational skiers to compare their skills against a national benchmark. By the 1980s, it was a cultural juggernaut.
The Miller Connection: Miller Lite became the title sponsor of NASTAR in the early 80s, replacing previous sponsors like Schlitz. This specific logo—combining the iconic “Lite Beer” script with the blue-framed NASTAR block—was the dominant branding used at finish line banners and bibs during the peak of the recreational racing boom in the mid-80s.
